MY FIRST MARKETING CAMPAIGN
Responsible Academic Unit:INTERNATIONAL BUSINESS DEPARTMENT
Number of Credits: 3
Hours: 48
Schedule: MONDAY TO FRIDAY 08:00 – 10:00 AM
Course Description
My first Marketing campaign is a vacation course designed for students, which will allow them to discover, explore and learn about fascinating Marketing concepts through talks, fun workshops and guided tours.
For two weeks, participants will learn about how companies should do research to understand consumers, develop products and services that meet their needs, and create strategies to market them.
COURSE OBJECTIVES
Generate in the participants a learning experience around Marketing in a university environment.
Contact information:
International Relations Office – PBX: (57) 6517013 Ext 3410 – 3411
chiefinternational@
Avenida al Bosque Transversal 54 N° 30 – 453 – Santillana Headquarters – Cartagena de Indias, D. T y C – Bolívar, Colombia.